---
type: "firecrawl-provider"
description: "Discover featured Target US products, inspect product specifications and child variant options, and read every public customer review of a product with a resumable cursor. No search, price or inventory coverage."
use_when: "Discover featured Target US products, inspect product specifications and child variant options, and read every public customer review of a product with a resumable cursor. No search, price or inventory coverage."
categories: "Retail"
capabilities: 4
credits_per_call: 5
---
# Target on Firecrawl Alexandria

Discover featured Target US products, inspect product specifications and child variant options, and read every public customer review of a product with a resumable cursor. No search, price or inventory coverage.

- Categories: Retail
- Category index: [Retail category](https://alexandria.firecrawl.dev/agents/categories/retail)
- Provider key: `target-com`
- Access: Firecrawl credits
- Cost: 5 credits per call

## More

- [Human guide](https://www.firecrawl.dev/app/alexandria/target-com)
- [OpenAPI spec](https://alexandria.firecrawl.dev/agents/providers/target-com/openapi.json)

## Capabilities

- [Featured](https://alexandria.firecrawl.dev/agents/providers/target-com/products/featured): Discover the limited set of product links featured on the Target US homepage; not a searchable or exhaustive catalog.
- [Product](https://alexandria.firecrawl.dev/agents/providers/target-com/products/product): Read a known Target product URL: brand, descriptive specifications, highlights, image and published return-policy text. Price and availability are unknown.
- [Reviews](https://alexandria.firecrawl.dev/agents/providers/target-com/products/reviews): Read the public customer reviews of a Target product: rating, title, text, display name, UTC date, verified purchase, helpful votes, syndication source and photos, plus the product's rating summary and distribution. Pages through the source with an opaque cursor, up to 400 reviews per call, newest first by default.
- [Variants](https://alexandria.firecrawl.dev/agents/providers/target-com/products/variants): List child product identifiers, option combinations and images from a Target parent product page. Follow child URLs for specifications. Catalog variants do not imply purchasable inventory.

## 1. Choose this provider when

Discover featured Target US products, inspect product specifications and child variant options, and read every public customer review of a product with a resumable cursor. No search, price or inventory coverage.

## 2. Minimal request

Call `POST https://api.firecrawl.dev/v2/scrape` with `{ alexandria: { provider, capability, options } }`. For a batch, send `{ alexandria: [...] }` with up to 10 calls.

```json
{
  "provider": "target-com",
  "capability": "products/featured",
  "options": {}
}
```

## 3. Add provider options

Use only the options needed for the task:


## 4. Request through your preferred interface

### JavaScript

```javascript
const result = await firecrawl.scrape({
  alexandria: {
    provider: "target-com",
    capability: "products/featured",
    options: {},
  },
});
```

### Python

```python
result = firecrawl.scrape_alexandria({
  "provider": "target-com",
  "capability": "products/featured",
  "options": {}
})
```

### cURL

```sh
curl https://api.firecrawl.dev/v2/scrape \
  -H "Authorization: Bearer $FIRECRAWL_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "alexandria": {
    "provider": "target-com",
    "capability": "products/featured",
    "options": {}
  }
}'
```

### CLI

```sh
firecrawl scrape 'target-com/products/featured' \
  --options '{}'
```


### MCP

Call the FCX MCP retrieve tool with this object:

```json
{
  "provider": "target-com",
  "capability": "products/featured",
  "options": {}
}
```

Ask for only the returned fields needed by the task.

## 5. Full request shape

```json
{
  "provider": "target-com",
  "capability": "products/featured",
  "options": {}
}
```

## 6. Response data

The response includes `success`, `provider`, `capability`, `creditsCost` and `data`. This example shows the provider payload in `data`:

```json
{
  "complete": false,
  "observed_at_ms": 1789507067000,
  "records": [
    {
      "id": "1013556561",
      "url": "https://www.target.com/p/apple-watch-series-12/-/A-1013556561"
    }
  ],
  "source_url": "https://www.target.com/",
  "warnings": [
    "US public product data only. Homepage discovery is partial. Prices and availability are unknown; variants are catalog options, not available inventory. Product-parent specifications can describe a representative variant. Return-policy text is informational, not an eligibility guarantee."
  ]
}
```

## API reference-derived contract

The following capability contract is generated from the same normalized Alexandria API reference exposed in the API spec.

### Featured

- Capability: `products/featured`
- Description: Discover the limited set of product links featured on the Target US homepage; not a searchable or exhaustive catalog.
- Instructions: Discover the limited set of product links featured on the Target US homepage; not a searchable or exhaustive catalog.
- Cost: 5 credits per call
- Capability file: [Featured](https://alexandria.firecrawl.dev/agents/providers/target-com/products/featured)

Accepted options:

Response schema example:
```json
{
  "complete": false,
  "observed_at_ms": 1789507067000,
  "records": [
    {
      "id": "1013556561",
      "url": "https://www.target.com/p/apple-watch-series-12/-/A-1013556561"
    }
  ],
  "source_url": "https://www.target.com/",
  "warnings": [
    "US public product data only. Homepage discovery is partial. Prices and availability are unknown; variants are catalog options, not available inventory. Product-parent specifications can describe a representative variant. Return-policy text is informational, not an eligibility guarantee."
  ]
}
```

### Product

- Capability: `products/product`
- Description: Read a known Target product URL: brand, descriptive specifications, highlights, image and published return-policy text. Price and availability are unknown.
- Instructions: Read a known Target product URL: brand, descriptive specifications, highlights, image and published return-policy text. Price and availability are unknown.
- Cost: 5 credits per call
- Capability file: [Product](https://alexandria.firecrawl.dev/agents/providers/target-com/products/product)

Accepted options:
- `url` (string, required): HTTPS www.target.com product URL ending /-/A-<numeric TCIN>, without query or fragment. Pattern: ^https://www\.target\.com/p/(?:[a-zA-Z0-9_-]+/)?-/A-[0-9]{6,12}$. Example: `<url>`

Response schema example:
```json
{
  "complete": false,
  "observed_at_ms": 1789507799000,
  "records": [
    {
      "availability": null,
      "brand": "Apple",
      "description": null,
      "highlights": [],
      "id": "1013556561",
      "image_url": "https://target.scene7.com/is/image/Target/GUEST_1af73482-1028-4868-aa7e-771a131c8c0b",
      "options": [],
      "price": null,
      "return_policy": "This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.",
      "specifications": [
        "Features: Olive Green (band)",
        "Weight: 32.9 Grams",
        "Product Model: Apple Watch Series 12",
        "Water Resistance: Water-Resistant",
        "Electronics Condition: New",
        "Electronics Features: Built-In GPS",
        "Connection Type: No Wired Connection Ports",
        "Material: Watch Band: Fluoroelastomer",
        "Includes: Charging Cable",
        "Operating System Compatibility: Watch OS",
        "Wireless Technology: Bluetooth",
        "Screen Size: 42 Millimeter",
        "Activities tracked: Hand Washing, Custom Activity Tracking, Climbing, Daily Workout Memory, Basketball",
        "Maximum Battery Charge Life: 24 Hours",
        "Metrics Measured: Sleep Duration, Heart Rate, Heart Rhythm (ECG), Calories Burned, Active Minutes, Daily Distance",
        "Band Size: M/L",
        "Material: Aluminum",
        "Battery: 1 Non-Universal Lithium Ion, Required, Installed",
        "Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869"
      ],
      "title": "Apple Watch Series 12",
      "url": "https://www.target.com/p/apple-watch-series-12/-/A-1013556561"
    }
  ],
  "source_url": "https://www.target.com/p/apple-watch-series-12/-/A-1013556561",
  "warnings": [
    "US public product data only. Homepage discovery is partial. Prices and availability are unknown; variants are catalog options, not available inventory. Product-parent specifications can describe a representative variant. Return-policy text is informational, not an eligibility guarantee."
  ]
}
```

### Reviews

- Capability: `products/reviews`
- Description: Read the public customer reviews of a Target product: rating, title, text, display name, UTC date, verified purchase, helpful votes, syndication source and photos, plus the product's rating summary and distribution. Pages through the source with an opaque cursor, up to 400 reviews per call, newest first by default.
- Instructions: Use for review text and ratings of a known Target product (url or tcin from featured or variants). To sync incrementally, call with sort=newest and since set to the latest submitted_at you already hold, or stop paging at a known review_id. A query exposes at most 2550 reviews; larger products are read per star rating, and the output warns where a rating bucket is cut short.
- Cost: 5 credits per call
- Capability file: [Reviews](https://alexandria.firecrawl.dev/agents/providers/target-com/products/reviews)

Accepted options:
- `cursor` (string): next_cursor from the previous call. Pass every other input unchanged. Example: `<cursor>`
- `page_size` (number): Reviews per source page; a call reads up to 8 pages. Example: `50`
- `rating` (number): Only reviews with this star rating. Example: `5`
- `since` (string): With sort=newest: stop at the first review submitted before this UTC date or datetime (YYYY-MM-DD or YYYY-MM-DDTHH:MM:SSZ). Use it for incremental sync. Example: `<since>`
- `sort` (string): newest is by submission date, descending. Within one rating or one query, ties keep newest first. Example: `newest`
- `tcin` (string): Numeric TCIN, as returned by featured and variants. Use instead of url. Pattern: ^[0-9]{6,12}$. Example: `<tcin>`
- `url` (string): HTTPS www.target.com product URL ending /-/A-<numeric TCIN>, without query or fragment. Pattern: ^https://www\.target\.com/p/(?:[a-zA-Z0-9_-]+/)?-/A-[0-9]{6,12}$. Example: `<url>`
- `verified_only` (boolean): Only verified-purchaser reviews. Example: `false`

Response schema example:
```json
{
  "filters": {
    "rating": null,
    "since": null,
    "verified_only": false
  },
  "next_cursor": null,
  "observed_at_ms": 1790000000000,
  "product_id": "1013556561",
  "reviews": [
    {
      "author_name": "Granb",
      "brand_response_count": 0,
      "helpful_votes": 1,
      "incentivized": false,
      "modified_at": "2026-10-07T09:57:09Z",
      "photo_count": 0,
      "photo_urls": [],
      "rating": 5,
      "recommended": true,
      "review_id": "adace7ca-5ee1-4706-8d4f-bdb9ded1623b",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [
        {
          "name": "Display",
          "value": 5
        },
        {
          "name": "Ease of use",
          "value": 5
        },
        {
          "name": "Features",
          "value": 5
        },
        {
          "name": "Speed",
          "value": 5
        },
        {
          "name": "Value",
          "value": 5
        }
      ],
      "source": "targetcom",
      "submitted_at": "2026-10-05T19:27:02Z",
      "syndicated": false,
      "text": "upgraded from a Series 9 to Series 12. Great choice, much better battery life and series 12 is great. So glad I upgraded.",
      "title": "Great upgrade from Series 9 watch",
      "unhelpful_votes": 0,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "Kiwi",
      "brand_response_count": 0,
      "helpful_votes": 0,
      "incentivized": false,
      "modified_at": "2026-10-06T10:55:03Z",
      "photo_count": 0,
      "photo_urls": [],
      "rating": 2,
      "recommended": null,
      "review_id": "511bfd15-c914-42ad-8357-d62fa88206c5",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [],
      "source": "targetcom",
      "submitted_at": "2026-10-04T13:45:54Z",
      "syndicated": false,
      "text": "The bezels make the screen look so small. The battery life isn’t any better. If you have a series 10 or 11, skip this one. It’s a step backwards",
      "title": "Step backwards.. not forward..",
      "unhelpful_votes": 0,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "aquinn",
      "brand_response_count": 0,
      "helpful_votes": 0,
      "incentivized": false,
      "modified_at": "2026-10-07T19:51:41Z",
      "photo_count": 0,
      "photo_urls": [],
      "rating": 5,
      "recommended": null,
      "review_id": "6ad99925-e934-42e5-bc8c-ce658a7ed5c0",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [
        {
          "name": "Display",
          "value": 5
        },
        {
          "name": "Ease of use",
          "value": 5
        },
        {
          "name": "Features",
          "value": 5
        },
        {
          "name": "Speed",
          "value": 5
        },
        {
          "name": "Value",
          "value": 5
        }
      ],
      "source": "targetcom",
      "submitted_at": "2026-10-03T14:00:32Z",
      "syndicated": false,
      "text": "Battery lasts so much longer than series 11- I can wear for over 24 hours before recharging and it charges fast. Otherwise, not many new changes to the 12 but happy to upgrade. I use it mainly to track steps, workouts and sleep and works great!",
      "title": "Longer battery life and excellent tracking",
      "unhelpful_votes": 0,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "Shannon",
      "brand_response_count": 0,
      "helpful_votes": 0,
      "incentivized": false,
      "modified_at": "2026-10-03T09:54:14Z",
      "photo_count": 0,
      "photo_urls": [],
      "rating": 5,
      "recommended": null,
      "review_id": "f8e5009f-db5f-4f68-8b99-c824e50449f2",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [],
      "source": "targetcom",
      "submitted_at": "2026-10-01T00:02:01Z",
      "syndicated": false,
      "text": "Good product",
      "title": null,
      "unhelpful_votes": 0,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "linda",
      "brand_response_count": 0,
      "helpful_votes": 0,
      "incentivized": false,
      "modified_at": "2026-10-01T09:56:34Z",
      "photo_count": 0,
      "photo_urls": [],
      "rating": 5,
      "recommended": true,
      "review_id": "34cf062f-1b63-46c7-97a7-2211fe3d77df",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [
        {
          "name": "Display",
          "value": 5
        },
        {
          "name": "Ease of use",
          "value": 5
        },
        {
          "name": "Features",
          "value": 5
        },
        {
          "name": "Speed",
          "value": 5
        },
        {
          "name": "Value",
          "value": 5
        }
      ],
      "source": "targetcom",
      "submitted_at": "2026-09-29T14:02:09Z",
      "syndicated": false,
      "text": "So easy to use",
      "title": null,
      "unhelpful_votes": 0,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "Tara",
      "brand_response_count": 0,
      "helpful_votes": 5,
      "incentivized": false,
      "modified_at": "2026-10-08T04:11:16Z",
      "photo_count": 3,
      "photo_urls": [
        "https://target.scene7.com/is/image/Target/GUEST_dc79f906-0781-4d15-938b-1c86cf1ac8eb",
        "https://target.scene7.com/is/image/Target/GUEST_b0e6312b-ec99-4b86-8a85-48d5f7b3f120",
        "https://target.scene7.com/is/image/Target/GUEST_cfd9da24-3349-44b6-86f1-6a728c2dfea9"
      ],
      "rating": 1,
      "recommended": null,
      "review_id": "ccaeacff-2945-4f09-940a-36caf957f1f5",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [
        {
          "name": "Display",
          "value": 1
        }
      ],
      "source": "targetcom",
      "submitted_at": "2026-09-24T18:52:49Z",
      "syndicated": false,
      "text": "Box came dirty and gross which is a shame because this is a gift",
      "title": "Dirty package",
      "unhelpful_votes": 19,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "Elizabeth",
      "brand_response_count": 0,
      "helpful_votes": 7,
      "incentivized": false,
      "modified_at": "2026-10-07T01:22:36Z",
      "photo_count": 1,
      "photo_urls": [
        "https://target.scene7.com/is/image/Target/GUEST_934b3835-1ab0-46f4-a88c-f6ebcb895a1a"
      ],
      "rating": 5,
      "recommended": true,
      "review_id": "2e74bf4b-aa3b-4bc4-8098-f14cc94be0ea",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [
        {
          "name": "Display",
          "value": 5
        },
        {
          "name": "Ease of use",
          "value": 5
        },
        {
          "name": "Features",
          "value": 5
        },
        {
          "name": "Speed",
          "value": 5
        },
        {
          "name": "Value",
          "value": 5
        }
      ],
      "source": "targetcom",
      "submitted_at": "2026-09-21T13:00:17Z",
      "syndicated": false,
      "text": "Love the style of this watch. The new features are great and easy to use. Would definitely recommend.",
      "title": "Great new upgrade!",
      "unhelpful_votes": 0,
      "verified_purchaser": true,
      "video_count": 0
    },
    {
      "author_name": "Jordan",
      "brand_response_count": 0,
      "helpful_votes": 4,
      "incentivized": false,
      "modified_at": "2026-09-29T22:20:33Z",
      "photo_count": 0,
      "photo_urls": [],
      "rating": 5,
      "recommended": null,
      "review_id": "17b7bc9c-af35-4e95-9002-7190b59b103f",
      "reviewed_product_id": "1013556561",
      "secondary_ratings": [],
      "source": "targetcom",
      "submitted_at": "2026-09-18T23:41:00Z",
      "syndicated": false,
      "text": "I love it",
      "title": null,
      "unhelpful_votes": 5,
      "verified_purchaser": false,
      "video_count": 0
    }
  ],
  "sort": "newest",
  "source_url": "https://www.target.com/p/-/A-1013556561",
  "summary": {
    "average_rating": 4.27,
    "rating_count": 19,
    "rating_distribution": {
      "1": 2,
      "2": 2,
      "3": 0,
      "4": 0,
      "5": 15
    },
    "recommended_percentage": 100,
    "review_count": 8
  },
  "warnings": []
}
```

### Variants

- Capability: `products/variants`
- Description: List child product identifiers, option combinations and images from a Target parent product page. Follow child URLs for specifications. Catalog variants do not imply purchasable inventory.
- Instructions: List child product identifiers, option combinations and images from a Target parent product page. Follow child URLs for specifications. Catalog variants do not imply purchasable inventory.
- Cost: 5 credits per call
- Capability file: [Variants](https://alexandria.firecrawl.dev/agents/providers/target-com/products/variants)

Accepted options:
- `url` (string, required): HTTPS www.target.com product URL ending /-/A-<numeric TCIN>, without query or fragment. Pattern: ^https://www\.target\.com/p/(?:[a-zA-Z0-9_-]+/)?-/A-[0-9]{6,12}$. Example: `<url>`

Response schema example:
```json
{
  "complete": false,
  "observed_at_ms": 1789507799000,
  "records": [
    {
      "availability": null,
      "id": "91122649",
      "image_url": "https://target.scene7.com/is/image/Target/GUEST_1af73482-1028-4868-aa7e-771a131c8c0b",
      "options": [
        {
          "name": "Material",
          "value": "Aluminum"
        },
        {
          "name": "Color",
          "value": "Dark Bronze"
        },
        {
          "name": "Size",
          "value": "42mm"
        },
        {
          "name": "Size Group",
          "value": "S/M"
        },
        {
          "name": "Wireless Technology",
          "value": "GPS"
        }
      ],
      "price": null,
      "title": "Apple Watch Series 12 GPS 42mm Dark Bronze Aluminum Case with Olive Sport Band - S/M",
      "url": "https://www.target.com/p/apple-watch-series-12-gps-42mm-dark-bronze-aluminum-case-with-olive-sport-band-s-m/-/A-91122649"
    },
    {
      "availability": null,
      "id": "91122502",
      "image_url": "https://target.scene7.com/is/image/Target/GUEST_1af73482-1028-4868-aa7e-771a131c8c0b",
      "options": [
        {
          "name": "Material",
          "value": "Aluminum"
        },
        {
          "name": "Color",
          "value": "Dark Bronze"
        },
        {
          "name": "Size",
          "value": "42mm"
        },
        {
          "name": "Size Group",
          "value": "S/M"
        },
        {
          "name": "Wireless Technology",
          "value": "GPS + Cellular"
        }
      ],
      "price": null,
      "title": "Apple Watch Series 12 GPS + Cellular 42mm Dark Bronze Aluminum Case with Olive Sport Band - S/M",
      "url": "https://www.target.com/p/apple-watch-series-12-gps-cellular-42mm-dark-bronze-aluminum-case-with-olive-sport-band-s-m/-/A-91122502"
    },
    {
      "availability": null,
      "id": "91122539",
      "image_url": "https://target.scene7.com/is/image/Target/GUEST_1af73482-1028-4868-aa7e-771a131c8c0b",
      "options": [
        {
          "name": "Material",
          "value": "Aluminum"
        },
        {
          "name": "Color",
          "value": "Dark Bronze"
        },
        {
          "name": "Size",
          "value": "42mm"
        },
        {
          "name": "Size Group",
          "value": "M/L"
        },
        {
          "name": "Wireless Technology",
          "value": "GPS"
        }
      ],
      "price": null,
      "title": "Apple Watch Series 12 GPS 42mm Dark Bronze Aluminum Case with Olive Sport Band - M/L",
      "url": "https://www.target.com/p/apple-watch-series-12-gps-42mm-dark-bronze-aluminum-case-with-olive-sport-band-m-l/-/A-91122539"
    },
    {
      "availability": null,
      "id": "91122547",
      "image_url": "https://target.scene7.com/is/image/Target/GUEST_2d35a35b-066c-4c27-8061-7fca4030fda1",
      "options": [
        {
          "name": "Material",
          "value": "Aluminum"
        },
        {
          "name": "Color",
          "value": "Dark Bronze"
        },
        {
          "name": "Size",
          "value": "46mm"
        },
        {
          "name": "Size Group",
          "value": "S/M"
        },
        {
          "name": "Wireless Technology",
          "value": "GPS"
        }
      ],
      "price": null,
      "title": "Apple Watch Series 12 GPS 46mm Dark Bronze Aluminum Case with Olive Sport Band - S/M",
      "url": "https://www.target.com/p/apple-watch-series-12-gps-46mm-dark-bronze-aluminum-case-with-olive-sport-band-s-m/-/A-91122547"
    },
    {
      "availability": null,
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  "warnings": [
    "US public product data only. Homepage discovery is partial. Prices and availability are unknown; variants are catalog options, not available inventory. Product-parent specifications can describe a representative variant. Return-policy text is informational, not an eligibility guarantee."
  ]
}
```
