Free CRM data enrichment tool
Re-enrich stale CRM accounts by domain and get only the fields that changed, ready to review before you update any record.
companies of all sizes
10x
faster research, enrichment, and outreach
1 API
one tool for any web data job
24/7
runs while you sleep, every day
How do you enrich CRM data?
Re-enrich each account by its domain, compare the new values with what the CRM holds, and update only the fields that changed. This tool produces that change set from a CRM export and flags fields where sources disagree, so nothing is overwritten blindly.
Fill in the prompt
Edit the details in brackets with an export of your CRM accounts with the fields you want checked, then pick the AI assistant to run it in.
Firecrawl Alexandria runs the lookups
Your assistant calls 3 tools in order, from Apollo, People Data Labs and Data Legion, and cites the record behind every figure.
Get the answer
You get a change set listing each account, field, CRM value, new value and source, with conflicts flagged for review. Anything a source couldn't find is marked, not guessed.
Who is the free CRM data enrichment tool for?
Anyone responsible for CRM data that has gone stale since it was entered.
RevOps and sales ops
Run a quarterly refresh and review one change set instead of editing records by hand.
Marketing ops
Keep industry and headcount current so segments and lead scores use today's numbers.
Account executives
Spot accounts that grew, moved or shut down before territory planning.
Where does the data come from?
From the sources below, called in order through Firecrawl Alexandria. Each row shows the call's price in credits and its track record across every agent. Empty means the call worked and found nothing.
ApolloBulk company enrichmentPrice15 credits eachMedian277 msSuccess100%Empty39.5%
People Data LabsCompany enrichmentPrice45 creditsMedian1.1 sSuccess100%Empty5.6%
Data LegionCompany enrichment (base)Price20 creditsMedian195 msSuccess100%Empty23.3%
What steps does the assistant follow?
The tool's written instructions: which data source to call at each step, what to pull from it and how to lay out the answer. Copy them into any assistant connected to Firecrawl with an API key to run the tool from your own chat.
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Ready-made prompts for ChatGPT, Claude and other assistants, each backed by the data sources it names.
Frequently asked questions
- Will it overwrite my CRM?
- No. It writes a change set for you to review. Fields where sources disagree are flagged instead of changed.
- What about accounts it can't match?
- Domains no source recognises are listed separately. They are often companies that shut down or were acquired.
- Is this tool free?
- Yes. The prompt, the steps and the instructions are free to use. When your assistant runs the tool through Firecrawl Alexandria, each data call bills its listed price in credits, and every data source shows that price before it's called.
- Which AI assistants can run it?
- Any assistant connected to Firecrawl with an API key, including ChatGPT, Claude, Claude Code, Codex and Cursor. Pick one in the prompt box and your request opens there with a link to this tool.
- Do I need to sign up?
- You need a Firecrawl account, with your assistant connected through its API key. Firecrawl Alexandria doesn't run in keyless mode. If your assistant isn't connected yet, the prompt tells it how to set that up. Some data providers ask an admin on your Firecrawl team to accept their terms before the first call.