A tool by Firecrawl · uses 4 tools · Enrichment

Agency new-business prospects

Use when a marketing or creative agency needs brands to pitch. Finds active advertisers in a vertical, reads their spend and channel mix, and names the marketing leader to approach.

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Tools it calls

Each tool's price and track record across every agent today. Empty means the call worked and found nothing.

  • UpspringFind advertisersPrice50 creditsMedian1.2 sSuccess100%Empty45.3%
  • UpspringAdvertiser briefPrice100 creditsMedian–Success–Empty–
  • SimilarwebMarketing channel sharesPrice550 creditsMedian–Success–Empty–
  • ApolloPerson searchPrice0 creditsMedian195 msSuccess99.4%Empty48.3%

Instructions

What your agent follows when it runs this tool. Paste them into any assistant connected to Firecrawl.

# Agency new-business prospects

Given a vertical and region, and the services the agency sells.

## Active advertisers

1. Find advertisers in the vertical with @[Upspring · Find advertisers](alexandria:upspring/advertisers/search) (vertical, geo, min_ads, spend_tier).
2. Read each one's creative strategy with @[Upspring · Advertiser brief](alexandria:upspring/advertisers/brief).

## Where they grow

3. Check channel mix with @[Similarweb · Marketing channel shares](alexandria:similarweb/channels/share) (domain, last three complete months) for channels they under-use.
4. Find the marketing leader with @[Apollo · Person search](alexandria:apollo/people/search) (q_organization_domains_list, person_titles such as 'CMO', 'Head of Growth').

## Write the pitch list

- **Brands:** name, domain, active ads, spend tier.
- **Gap:** the under-used channel or tired creative the agency fixes.
- **Contact:** marketing leader and title.
- **Sources:** cite every field to the capability and record it came from. Mark what could not be found rather than guessing.
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Agency new-business prospects, a tool for AI agents | Firecrawl Alexandria