CRM account data refresh

Tools it calls

Each tool's price and track record across every agent today. Empty means the call worked and found nothing.

# CRM account data refresh

For an export of CRM accounts (domain, plus the industry, headcount, location and revenue fields the CRM holds).

## Re-enrich

1. Send domains in batches to @[Apollo · Bulk company enrichment](alexandria:apollo/companies/bulk-enrich) (domains[]) for headcount, industry, location and technologies.
2. Fill missing or conflicting fields with @[People Data Labs · Company enrichment](alexandria:people-data-labs/company/enrich) (website) and keep its likelihood score.
3. For accounts neither source matches, try @[Data Legion · Company enrichment (base)](alexandria:datalegion/companies/enrich-base) (domain or name).

## Write the change set

- **Changes:** account, field, CRM value, new value, source.
- **Unmatched:** domains no source recognised (often dead or acquired).
- **Do not overwrite:** fields where sources disagree, flagged for review.
- **Sources:** cite every field to the capability and record it came from. Mark what could not be found rather than guessing.

• Search-first prospect listby Firecrawl · uses 5 toolsUse when a team needs contacts for a role at a set of companies and has no names yet. Searches for free first, reveals only the people worth paying for, then finds verified work emails in cost order so nobody is…
• Buying committee mapby Firecrawl · uses 4 toolsUse when an account executive needs the people who will decide, influence and block a deal at one target account. Finds them by title and seniority, confirms each and adds verified work emails.
• Bounced email repairby Firecrawl · uses 4 toolsUse when an email campaign returns bounces. Works out whether each person left or the address changed, finds the replacement address or the successor in the role.
• Funding trigger prospect listby Firecrawl · uses 4 toolsUse when sales wants to reach companies that just raised. Finds recent rounds in your sectors, profiles each company and names the leaders to contact while the budget is fresh.
• Investor outreach listby Firecrawl · uses 4 toolsUse when a founder is preparing a raise and needs partners to approach. Finds the most active lead investors in their sector and stage, profiles each firm and finds the partner and their email.
• Stale contact refreshby Firecrawl · uses 4 toolsUse when a CRM contact list has decayed. Finds who has left, who changed title, and replaces bounced emails, so reps stop writing to people who are gone.