A tool by Firecrawl · uses 5 tools · Enrichment

Inbound lead enrichment and routing

Use when demo requests or sign-ups arrive with only an email. Turns the email into a person, a company and a fit score, then names the owner or queue the lead should go to.

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Tools it calls

Each tool's price and track record across every agent today. Empty means the call worked and found nothing.

  • FullEnrichReverse email lookupPrice30 credits eachMedian50.3 sSuccess79.6%Empty52.3%
  • ApolloPerson matchPrice30 creditsMedian264 msSuccess97.2%Empty2.8%
  • ApolloCompany enrichmentPrice30 creditsMedian195 msSuccess99.9%Empty4%
  • FireroundA company's profile and fundingPrice5 creditsMedian393 msSuccess100%Empty70%
  • SimilarwebTraffic and engagementPrice110 creditsMedian291 msSuccess54.4%Empty0%

Instructions

What your agent follows when it runs this tool. Paste them into any assistant connected to Firecrawl.

# Inbound lead enrichment and routing

For a batch of inbound emails, with your ideal customer profile (industries, headcount bands, regions) and routing rules.

## Who wrote in

1. Resolve each email with @[FullEnrich · Reverse email lookup](alexandria:fullenrich/contacts/reverse-email) (email) for name, title and employer. For free-mail addresses with no match, mark the lead as personal and stop.
2. Fill gaps with @[Apollo · Person match](alexandria:apollo/people/match) (email) for seniority and department.

## The company

3. Profile the employer with @[Apollo · Company enrichment](alexandria:apollo/companies/enrich) (domain): industry, headcount, location and technologies.
4. Check momentum with @[Fireround · A company's profile and funding](alexandria:fireround/companies/profile) for recent funding, and with @[Similarweb · Traffic and engagement](alexandria:similarweb/web/traffic) (domain, last three complete months, metrics visits) for traffic trend.

## Route the leads

- **Fit:** strong, partial or none against each profile criterion.
- **Priority:** hot (fit plus funding or growth), warm or nurture.
- **Route:** the owner or queue from your rules, with the field that decided it.
- **Sources:** cite every field to the capability and record it came from. Mark what could not be found rather than guessing.
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Inbound lead enrichment and routing, a tool for AI agents | Firecrawl Alexandria