Free competitor ad analysis tool
See where a competitor advertises on podcasts and Meta, and whether its traffic moved after each push.
companies of all sizes
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1 API
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How do you analyze a competitor's ads?
Collect where the competitor advertises over time, then line those dates up against its traffic by channel. This tool maps 12 months of podcast placements and Meta ads against monthly channel traffic to show which push came before which change.
Fill in the prompt
Edit the details in brackets with the competitor's domain, then pick the AI assistant to run it in.
Firecrawl Alexandria runs the lookups
Your assistant calls 6 tools in order, from Particle, Upspring and Similarweb, and cites the record behind every figure.
Get the answer
You get a month-by-month map of podcast placements, Meta ad posture and traffic by channel, with a read on which push came before which change. Anything a source couldn't find is marked, not guessed.
Who is the free competitor ad analysis for?
Marketers who need to know where a competitor spends and whether it works.
Marketing leaders
Answer questions about a competitor's ad push with dated evidence.
Performance marketers
See which channels a competitor scaled and whether its traffic followed.
Podcast and brand teams
Find the shows a competitor sponsors and when each flight ran.
Where does the data come from?
From the sources below, called in order through Firecrawl Alexandria. Each row shows the call's price in credits and its track record across every agent. Empty means the call worked and found nothing.
ParticleCompany directoryPrice5 creditsMedian–Success–Empty–
UpspringAdvertiser by domainPrice100 creditsMedian8.7 sSuccess99.3%Empty0%
SimilarwebMarketing channel sharesPrice550 creditsMedian374 msSuccess93.3%Empty0%
What steps does the assistant follow?
The tool's written instructions: which data source to call at each step, what to pull from it and how to lay out the answer. Copy them into any assistant connected to Firecrawl with an API key to run the tool from your own chat.
Explore more free tools
Ready-made prompts for ChatGPT, Claude and other assistants, each backed by the data sources it names.
Frequently asked questions
- Which channels does it cover?
- Podcast ad placements, Meta ads and the competitor's monthly traffic mix by channel. It doesn't cover search ads or TV.
- Does it prove an ad caused the traffic?
- No. It lines up dates so you can see which channel's ramp came before which traffic change. Timing is correlation, and the map says so.
- Is this tool free?
- Yes. The prompt, the steps and the instructions are free to use. When your assistant runs the tool through Firecrawl Alexandria, each data call bills its listed price in credits, and every data source shows that price before it's called.
- Which AI assistants can run it?
- Any assistant connected to Firecrawl with an API key, including ChatGPT, Claude, Claude Code, Codex and Cursor. Pick one in the prompt box and your request opens there with a link to this tool.
- Do I need to sign up?
- You need a Firecrawl account, with your assistant connected through its API key. Firecrawl Alexandria doesn't run in keyless mode. If your assistant isn't connected yet, the prompt tells it how to set that up. Some data providers ask an admin on your Firecrawl team to accept their terms before the first call.