A tool by Firecrawl · uses 7 tools · Marketing

Podcast test-buy plan from competitor footprints

Use when a brand that has never bought podcast ads wants a low-risk first test. Finds the brand's closest Meta competitors, reads which shows those competitors keep renewing on podcasts, screens the shortlist for brand safety and chart reach, and writes a first-flight plan with shows, read style and a vanity URL scheme.

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Tools it calls

Each tool's price and track record across every agent today. Empty means the call worked and found nothing.

ToolPriceMedianSuccessEmpty

UpspringAdvertiser by domainPrice100 creditsMedian13.0 sSuccess100%Empty0%
UpspringSimilar advertisersPrice50 creditsMedian–Success–Empty–
ParticleShows a sponsor buysPrice25 creditsMedian–Success–Empty–
ParticleAd reads of a sponsorPrice25 creditsMedian–Success–Empty–
ParticleShows a company could advertise onPrice25 creditsMedian–Success–Empty–
ParticleShow suitability assessmentPrice25 creditsMedian–Success–Empty–
ParticleChart presence summaryPrice25 creditsMedian–Success–Empty–

Instructions

What your agent follows when it runs this tool. Paste them into any assistant connected to Firecrawl.

# Podcast test-buy plan from competitor footprints

For one brand new to podcast ads. Shows that competitors renew are the best evidence a show converts for the category.

## 1. Who to copy

1. Resolve the brand with @[Upspring · Advertiser by domain](alexandria:upspring/advertisers/by-domain), then list look-alikes with @[Upspring · Similar advertisers](alexandria:upspring/advertisers/similar) (`limit=10`). Keep each competitor's **domain**.

## 2. Where they renew

2. For each competitor domain, run @[Particle · Shows a sponsor buys](alexandria:particle/advertising/sponsor/shows) (`id` = domain, `since` twelve months back). Keep shows where the competitor appears across many episodes or several months: that is a renewal, not a test.
3. Read how they buy with @[Particle · Ad reads of a sponsor](alexandria:particle/advertising/sponsor/segments) (`id` = domain, `limit=10`). The summaries carry read type (host read or produced) and the **vanity URL or code** each show uses.
4. Get fresh options with @[Particle · Shows a company could advertise on](alexandria:particle/advertising/company/prospects) (`id` = the brand's domain): shows that fit the brand but are not yet in any competitor's plan.

## 3. Screen the shortlist

5. Check each candidate with @[Particle · Show suitability assessment](alexandria:particle/suitability/show) and drop anything outside the brand's tolerance.
6. Size each with @[Particle · Chart presence summary](alexandria:particle/rankings/show/summary) for best rank and chart breadth, so the test mixes one larger show with smaller, cheaper ones.

## Write the plan

- **Shortlist:** six to eight shows, each tagged renewed by competitor, prospect, or both, with suitability tier and chart reach.
- **Flight:** a four to six week test, read style per show, and a vanity URL per show following the pattern competitors use.
- **Read to measure:** what to track and when to decide on renewal.
- **Sources:** cite each show to the capability and sponsor evidence. Say what could not be found, such as competitors with no podcast record.

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