Win-back offer benchmark

Tools it calls

Each tool's price and track record across every agent today. Empty means the call worked and found nothing.

# Win-back offer benchmark

For one subscription product and three to five competitors (their domains and app names). Win-back offers are rarely published; they surface in retargeting ads, intro offers and churn reviews.

## 1. Rival reactivation ads

1. Resolve each competitor with @[Upspring · Advertiser by domain](alexandria:upspring/advertisers/by-domain) (`domain`). Keep the **advertiser id** and the vertical it is filed under.
2. Read the funnel ids for that vertical with @[Upspring · Vertical vocabulary](alexandria:upspring/taxonomy/vertical) (`vertical`) and pick the bottom-of-funnel and returning-customer ones.
3. List live ads with @[Upspring · Browse ads](alexandria:upspring/ads/browse) (`advertiser_id`, `is_active=true`, `funnel` = those ids, `order_by=best`), then open the strongest five with @[Upspring · Ad detail](alexandria:upspring/ads/detail) (`id`). Record the **offer** (discount, free months, trial extension, bonus content) and what the landing page asks for.

## 2. Offer ladders inside the app

4. Find each competitor's app with @[App Store · Search](alexandria:apps-apple-com/apps/search) (`term` = brand), then read @[App Store · App](alexandria:apps-apple-com/apps/app) (`app_id`). From `in_app_purchases`, list every subscription price, period and `intro_offers` entry. Several prices for one period usually means price tests or save offers.
5. Page through @[App Store · Reviews](alexandria:apps-apple-com/apps/reviews) (`app_id`, `offset`), paging with the returned next offset, and keep reviews that mention cancelling, price, coming back or a deal. These carry the reasons people leave and what pulled them back.

## Write the benchmark

- **Offer table:** competitor, ad offer, intro offers, cheapest monthly and annual price, ad or app id behind each.
- **Why people leave:** the top three reasons, each quoted from a review.
- **Recommendation:** one win-back offer that beats the market without undercutting your own annual price, and the message to lead with.
- **Sources:** cite each offer to its ad id or app id. Upspring covers Meta ads only and the App Store shows public price points only; say what could not be found rather than guessing.

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