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Firecrawl Alexandria
Marketing

Upspring

Competitor ad intelligence from Upspring: Meta ads with their hooks, personas and offers, and the brands behind them.

12 Firecrawl tools use Upspring
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What Meta ads is MUD\WTR running right now, and which hooks and personas do they lean on?

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Upspring
TRY ASKING
1Request
stringRequired

Dimension to break the matching ads down by.

string[]

Vertical id(s), for example beverages or skincare. Ids come from taxonomy/verticals. Separate values with commas.

string

One category id within a vertical, from taxonomy/verticals.

string[]

Only ads from these advertiser ids. Separate values with commas.

50 credits per non-empty breakdown

Maximum for these inputs: 50 credits. The final charge depends on the data returned.

Codefollows the fields above
const result = await firecrawl.scrape({
  alexandria: {
    provider: "upspring",
    capability: "ads/breakdown",
    options: {
      group_by: "media_type",
    },
  },
});
2Response example

This is a sample shape. Press Run to see live data from Upspring.

idlabeldescriptionshare

Firecrawl tools

12

Ready-made Firecrawl tools that call Upspring.

Uses Upspring, Similarweb, ApolloAgency new-business prospectsUse when a marketing or creative agency needs brands to pitch. Finds active advertisers in a vertical, reads their spend and channel mix, and names the marketing leader to approach.4 toolsOpen
Uses Upspring, OrianeCreative fatigue replacement briefUse when a paid social team sees a winning Meta ad tiring and needs the next concepts fast. Takes the brand's longest-running winners, finds how competitors have already remixed the same idea, checks which organic TikTok videos on the same benefit are earning views, and writes replacement concepts that keep the proven angle.7 toolsOpen
Uses Upspring, OrianeHook swipe file for a new verticalUse when a copywriter or creative strategist starts on a client in an unfamiliar vertical and needs a swipe file of opening hooks that already work. Breaks down which hook archetypes over-index among the vertical's winning Meta ads, pulls the strongest examples, then checks which of those hooks also win organically on TikTok, and writes a swipe file grouped by hook type.5 toolsOpen
Uses Upspring, ParticlePodcast test-buy plan from competitor footprintsUse when a brand that has never bought podcast ads wants a low-risk first test. Finds the brand's closest Meta competitors, reads which shows those competitors keep renewing on podcasts, screens the shortlist for brand safety and chart reach, and writes a first-flight plan with shows, read style and a vanity URL scheme.7 toolsOpen
Uses Upspring, Apple App StoreWin-back offer benchmarkUse when a lifecycle or CRM marketer is designing a win-back or cancellation-save offer for a subscription product and wants to know what rivals already offer lapsed users. Reads competitors' live reactivation ads on Meta, the trial and discount ladders in their App Store subscriptions, and why users say they left, then writes an offer benchmark.7 toolsOpen
Uses Upspring, SimilarwebWinning funnel teardownUse when a marketer asks how a competitor's paid social actually converts, or wants to copy a funnel that works. Pairs the competitor's strongest live Meta ads and their landing pages with the site's channel mix, referrers and engagement, and writes a funnel map with the hooks, offers and pages to test.7 toolsOpen
Uses Similarweb, Upspring, ApolloTraffic intent account scoringUse when a team wants to prioritise accounts showing growth or spend. Scores each account on web traffic trend, paid channel mix and advertising activity, then names who to contact at the top accounts.4 toolsOpen
Uses Particle, Upspring, SimilarwebCo-marketing partner finderUse when a partner or co-marketing manager needs non-competing brands to run joint promotions, bundles or shared webinars with. Starts from advertisers that already buy the same podcast ad breaks as the brand, keeps those with active Meta budgets and an overlapping web audience, finds their partnerships contacts, and writes a ranked partner list with a pitch angle for each.6 toolsOpen
Uses Particle, Upspring, SimilarwebCompetitor media mix mapUse when leadership asks where a competitor is spending across podcasts and Meta and whether it is working. Lines up the competitor's podcast ad placements over time with its Meta creative and its monthly traffic channel mix to show which channel moved the needle, and writes a cross-channel media map.6 toolsOpen

Benchmarks

Marketing benchmarks

Quality, speed and cost, last 24 hours, across every agent call to Upspring through Alexandria.

Quality
98.6%
Calls answered without a tool error
Speed
17.6 s
95% of successful calls finish faster
Cost
0–100 credits
Firecrawl credits per call
Calls
439
Last 24 hours, every Alexandria user
Quality and speed of each tool, last 24 hours
ToolQualitySpeedCalls
Search ads95.8%25.0 s144
Find advertisers100%5.3 s97
Advertiser by domain100%15.9 s71
Ad detail100%5.3 s51
Browse ads100%12.4 s48

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